Company

Why we do what we do and how

Atacac is a Swedish based fashion studio founded by Rickard Lindqvist and Jimmy Herdberg. Atacac aims to redo the way to design, present, sell and produce garments.

Design

Atacac explores and develops an alternative model for designing garments that takes as its point of origin the actual, variable body. Instead of a static matrix of a rigid body, this kinetic garment construction theory starts out from balance lines and certain key biomechanical points on the body. For a deeper understanding of the design method please read the digital book Kinetic garment construction.

An example of a pattern made with Kinetic Garment Construction – The Atacac Studio Jacket.

Today it is possible to digitally design three-dimensional garments. However, in comparison to other design disciplines, such as industrial design or architecture, 3D simulation in the fashion industry is still done in a limited scale. Computer assisted design radically changes the design process and makes two-dimensional sketches become obsolete.

How we design garments with the software Clo 3D.

Present

Three-dimensional visualisations of garments open up for new ways of presenting and communicating. By using 3d visualisations we present the garment before it is being produced. This can be used for many things such as develop new designs, replace physical prototypes, replace product images in stores, for communication online as well as in traditional medias.

The ACB Jacket, before it was produced.
A 3d product can also be used in virtual environments such as games, virtual reality and augmented reality.

Sell

Based on the ability to digitally visualize the garments before they are made, we start selling the garments before it is produced, and price them according to an algorithm similar to that used for flight tickets with dynamic pricing. This means a lower price before the item is produced and a "normal" price when the item is stocked. By doing this we minimise over-production and stock-keeping.

Why do it like this...
...when you can do it like this!

Produce

With digitalisation, and the possibilities of image creation of yet not existing garments new ways of selling, and producing garments becomes possible. In order to explore and develop new such ways atacac started an in-house micro-factory for maximal speed and flexibility in production. Today the micro-factory produces all Atacac garments alongside production for other local brands and companies reaching from independent shops to restaurants and taxi companies. The micro-factory today employs four workers with extensive industrial experiences from factories in Syria and France.

The Atacac Micro Factory

Enjoy

We do this because we believe it's necessary and fun to find new ways of making clothes. We try out our theories in practise, explore new possibilities and hopefully inspires other brands to use our research & development. We believe this will be beneficial for all parts – for you, for me and for the planet.

Amandine, our pattern constructor and virtual model.

Rickard Lindqvist

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Rickard Lindqvist is a fashion designer and researcher. His research proposes new foundations, theories and methods for pattern cutting and stretches between blue-skies research and applied projects. Rickard was originally trained as a men's tailor, in addition to studying fashion design at the Swedish School of Textiles from where he also holds a PhD in fashion design. Between 2007 and 2011 he ran the eponymous Rickard Lindqvist fashion label. As a consultant he has served clients such as Vivienne Westwood and Nudie Jeans.

Jimmy Herdberg

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Jimmy Herdberg is the founder of Kokokaka, a creative studio and producers of digital haute couture. He discovered the world of programming when he was 12 years old and have since then been obsessed by the power of the digital world. Since the beginning of the 21st century Jimmy and his creative team have explored the world between digital and fashion for clients such as Wrangler, Prada, Burberry, Louis Vuitton and Dolce & Gabbana.

If you want to find out more about atacac don't hesitate to contact us. We would be very happy if you shared this article with people who might be interested in what we do. If you want to be updated about our work please sign up to our newsletter.

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